For Starburst’s Different Every Time campaign, our team set out to bring the brand’s playful creativity to life beyond the screen. After the initial above-the-line campaign aired using generative AI and sparked online backlash, the program needed a real-world, tactile experience. Leading the initiative, our team partnered with visual artist Tommy Perez to craft an immersive world built entirely from the Starburst chews and wrappers themselves. The resulting visuals were transformed into eye-catching point-of-purchase displays, turning retail into a hands-on extension of the campaign.
Credits: Creative Director/Robert Navarro, Associate Creative Director/Kira Crugnale, Senior Copywriter/Gabbi Boyd, Associate Art Director/Emma Lundgren
