SKITTLES Canada came to us looking for a standout experiential moment for their summer campaign and promotional giveaway on a shoestring budget. I originated the campaign concept and led it from start to finish, enlisting copywriter extraordinaire Gabbi Boyd to craft over 80 irreverent out-of-office messages designed to help people “take back” their summer. On the microsite, each refresh revealed a new, playful SKITTLES-inspired OOO, giving visitors endless ways to get offline and have fun.
To turn it up, we partnered with Middle Child and Creed Bratton from The Office, whose participation amplified the humor and cultural resonance of the campaign. The result was a fully interactive, shareable experience that brought SKITTLES’ playful voice to life and gave audiences a reason to hit “refresh”—and, occasionally, “out of office.”
To turn it up, we partnered with Middle Child and Creed Bratton from The Office, whose participation amplified the humor and cultural resonance of the campaign. The result was a fully interactive, shareable experience that brought SKITTLES’ playful voice to life and gave audiences a reason to hit “refresh”—and, occasionally, “out of office.”
Credits:
Rich Hashimoto/Creative Director, Kira Crugnale/Associate Creative Director, Dan Olson/Associate Creative Director, Gabbi Boyd/Senior Copywriter
Rich Hashimoto/Creative Director, Kira Crugnale/Associate Creative Director, Dan Olson/Associate Creative Director, Gabbi Boyd/Senior Copywriter
