For SKITTLES summer campaign, we tapped into Gen Z’s love of nostalgia and playful experimentation with food. The “Summer-Ade” campaign brought that to life with influencer-led inspiration, shoppable recipes, a livestream activation, and a microsite full of playful content and a sweepstakes to create your own SKITTLES-inspired drinks.
I helped lead the campaign along side creative directors Ben Ruggiero and Ginny Chambers, shaping the concept, designing the logo, building the microsite, and producing recipe GIFs. The result was a fully integrated, interactive program that made SKITTLES the centerpiece of sharable summer fun—and earned a Silver EFFIE for its impact.
